Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

Fangirls are redefining femininity and emerging as a powerful economic force. From Taylor Swift’s Eras Tour to Barbiecore, they’re driving significant spending, shaping cultural trends, and fostering vibrant communities. How can brands authentically engage with this influential audience?

From coconut trees to Venn diagrams, Kamala Harris is leading a campaign that’s just ‘so quirky.’ With an official blessing as a Brat candidate, her eccentric anecdotes and social media presence target young US voters who want unfiltered and nuanced relationships with public figures.

A study has found that online memes (specifically ones revolving around coconuts andMario Kart) are driving major positive sentiment towards Kamala Harris and benefitting her campaign.The memefication of politics on social media is emerging as a way to engage younger voters in the 2024 election.

A study exploring musicians' impact on climate change efforts has found that many fans want their icons to take a stance. As people form more parasocial relationships with musicians and celebrities, they're more inclined to look to their idols to use their platforms for social good.