In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

Chanel hosted its Métiers d'Art fashion show in Manchester's Northern Quarter, celebrating the city's rich arts and cultural history. The event signifies a shift towards hyper-local activations, which allow brands to connect with consumers and instil a sense of local pride.

Amid an aesthetic rebrand, luxury fashion house Burberry has championed 'Britishness' in a campaign that stars local talent. As new icons proliferate in the fashion world fuelled by dedicated fandoms, brands are increasingly honing into cultural heritage to reestablish their personality.

Tiffany and Co. has long thrived off exclusivity and aspiration, but the brand lost some of its shine after failing to adapt to shifting consumer preferences. However, after acquisition and a seismic rebrand, the jeweller is back and looking to win over the younger generations.

People are increasingly favouring brands that tap into localities and showcase the connectedness and identity of their communities. Tapping into the creative power of Shanghai, Louis Vuitton launched a pop-up event spotlighting the city's vibrancy and cultural heritage.