Isabella Gannon is a junior behavioural analyst at Canvas8. She holds a BA in European Studies from Trinity College Dublin, and there became interested in the relationship between media, identity and visual culture. Outside of work, she’s frequently reading, going to gigs, and navigating obscure corners of wikipedia.

In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

Byegender

The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

Polarised Populations

Gen Z (born 1997-2010)

Gen Y (born 1982-1996)

United States

Social networking

Community and grassroots

In the wake of the US presidential election, interest has surged in the South Korean 4B movement – a feminist commitment that rejects interactions with men. Amid growing concern around the precarity of reproductive freedoms in America, advocates are urging radical action to preserve their rights.