When author Kyle Chayka explored 2010s minimalism in Longing for Less, a very different world existed. Today, a polycrisis-ridden and digitally saturated society finds people yearning for more. Whether you chalk it up to post-pandemic release or a general sense of impending doom, people are now looking for a...

From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

Disneyland Paris has reopened a hotel after a two-year transformation with a focus on providing guests with an immersive Disney experience. As people look to TV and film for travel inspiration, there is an opportunity for brands to offer fans real-life experiences of their favourite storylines.

Since it was first released in 2022, Elden Ring has achieved mainstream success in the gaming community for its rich storyline, immersive landscapes, and highly intense levels. How are players responding to the intricacies of open-world gaming, and what can brands do to move with the times?

With gamers immersing themselves in long-form narratives and engaging with their preferred mediums more intensely, streaming platforms are making moves to win their attention. From film versions of favorite games to player-centric spin-offs, what entertainment strategies will have the most appeal?

Netflix has announced plans to bring the world ofSquid Gameto life with a live-action event in New York. As people increasingly look for immersion in the worlds of their favorite films and series, brands have the opportunity to deepen fan connections and appeal to desires for social gaming.