Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Reality Split

India

Technology

Apps and software

Eating and Drinking

Snacks and desserts

Cadbury 5 star’s ‘Make AI Mediocre Again’ campaign takes aim at the fear of AI increasing pressure to get more work done. Although Indians are optimistic about what AI will mean for them, they're among the most stressed at work and might benefit from AI lightening their load a little.