Ann Gabrielle Domingo is a junior cultural desk researcher at Canvas8. She graduated with a degree in Communication from Ateneo de Manila University, where she took up journalism and advertising tracks while dabbling in social sciences classes. Passionate about tracking Asia’s cultural shifts, she’s also written for the likes of 

. She enjoys downtime with her Kindle, curating alternative music playlists, or discovering new hangout spots in Metro Manila.

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Critical Spenders

Australia

Coffee and soft drinks

Supermarkets and food

Restaurants and takeaways

Australians are driving demand for espresso machines and instant coffee, all the while shunning cafe chains due to the cost of living crisis. As people cut back on non-essential spending, brands face a challenge in delivering daily treats that give value for money without sacrificing quality.