Signal24 Dec 2024
Levi's taps rock and roll heritage in Bob Dylan capsule

As well as contributing costumes to a Timotheé Chalamet-led biopic, Levi’s has announced a capsule collection featuring recreations of Bob Dylan’s wardrobe. Brands are finding new ways to enter the cultural conversation, leveraging their connection to iconic histories to reach new audiences.

Levi's taps rock and roll heritage in Bob Dylan capsule