 is a Behavioural Analyst at Canvas8. Her interests span from the rise of AI and its implications on humans to digital trends across culture. 

People are taking a patchwork approach to self-expression to feel like they have control over how their identity is generated. Yet as individual expression becomes more mutable and mistrust in social systems abounds, there’s one place above all that people are seeking integrity and guidance: brands.

Reality Split

Gen Z (born 1997-2010)

Gen Alpha (born 2011-present)

Europe

North America

Latin America

Central America

Africa

Asia

Technology

Citizenship

Personal tech

TV, film, and social media video

Home and Relationships

Communications

Generation Beta, the newest cohort, will be born from 2025 to 2039. Many of them are projected to live until the advent of the 22nd century and experience rapid technological advancements – particularly with AI, which will play a central role in shaping their lives.

Gen Beta predicted to be AI-led in vast tech progression