Safa Arshadullah is a behavioural analyst at Canvas8 with a background in organisational studies and strategic communications. To her, exploring behavioural and cultural insights is a means of learning nuances to better foster equity and justice in the world. Outside of work, you can find her tinkering with her chai recipe, taking meandering walks in neighborhoods she’s never been to, or analysing one of the multiple TV series she’s watching.


In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Critical Spenders

Australia

General food

Eating and Drinking

Restaurants and takeaways

Money

While the home brand struggled with furniture profits in Australia, it saw a boom in dining profits as people flocked to its affordable meals. This finding highlights how people are willing to spend on immersive yet functional experiences as living costs continue to rise.