Signal22 Jan 2025
American exodus to Xiaohongshu may upend social shopping

American “TikTok refugees” are flocking to the Chinese social app Xiaohongshu to protest the US banning TikTok. Signaling how digital borders are collapsing more than ever, the changing face of Xiaohongshu users presents opportunities for brands to embrace a more global strategy on the platform.

American exodus to Xiaohongshu may upend social shopping