Briony is a Senior Behavioural Analyst at Canvas8. With a degree in Professional Communication and several years spent in advertising and consumer research, she understands the importance of decoding audience behaviour and the impacts for brands. She has a love for storytelling with data and cultural insights. Outside of work you can find her spending too much money on books, dining out, and the latest gym class craze.

The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

Life on Autopilot

Gen Z (born 1997-2010)

Gen Y (born 1982-1996)

United States

Money

Technology

Credit cards and loans

Apps and software

AI financial advisor apps are targeting financially unstable young people, raising concerns about exploitative practices. While generative AI promises to improve our habits and financial well-being, these apps highlight a need for ethical development, prioritizing user needs over profit.