Signal23 Jan 2025
Beckham leans into growing celebrity supplements market

From Kourtney Kardashian’s Lemme to Kate Hudson’s InBloom, the celebrity supplement market is booming. David Beckham has co-launched his own brand, IM8, promising personalised, all-in-one nutrition. Yet with trust in celeb-backed brands diminishing, brands must build genuine trust to win customers over.

Beckham leans into growing celebrity supplements market