Gamification for GoodDecode the new rules of gamification and learn how to forge deep bonds with your audiences.Tuesday 27 Aug 2024
SummaryWe play for escapism, but gamification can bring your audience closer too. As the lines between play and productivity further blur, what are the new opportunities in gamification? With loyalty more elusive and audience attention divided, we know that gamification can build lasting behaviours, and generate emotional attachment to products and platforms – but when it comes to keeping people engaged, where's the line between healthy habits and toxic addiction?
Why Now?
Expanding opportunitiesGamification has long existed in the media space, but as people’s expectations of traditional industries shift, there’s room to introduce play into new categories. Which sectors are ripe for gamified disruption?
Getting closerFrom TikTok’s gamification of the Taylor Swift album launch to LinkedIn gaming professional networking, gamification drives loyalty and engagement. What are 2024’s most effective examples of gamification in action?
Disruptive potentialIt’s not all fun: gamification can have serious real-world consequences. How can brands avoid designing for addiction or leveraging play when the stakes are too high, and how can they develop healthy gamification strategies instead?
73%of people are more likely to recommend a brand’s products and services to others when they feel part of a communityTINT, 2023
