Why is conservatism on the rise across all generations? What’s behind the new wave of technology-powered eco-thinking? How are people reacting to escalating tensions in gender politics? Drawn to bold stances, are people no longer afraid of being cancelled?
How are sapphic narratives in pop culture evolving?
report·
8 Jan 2025
A ‘lesbian renaissance’ is taking place in every corner of pop culture, introducing a fresh wave of authentic stories revolving around same-sex love away from the male gaze. By embracing diversity and countering stereotypes, brands can help ensure this wave of representation leads to lasting change.
Why are more Gen Z Aussies turning to mindful drinking?
report·
7 Jan 2025
For the first time in a long time, young Australians are drinking less than older generations. This, in turn, has driven an increase in non-alcoholic drink sales and a decline in traditional liquor sales. So what’s behind alcohol losing its appeal? And what are young Aussies drinking instead?
As its citizens crave connection, Japan turns to more empathetic tech
report·
6 Jan 2025
Japan, previously known as an innovator within the global tech landscape, has recently chosen to play the field rather than lead the pack. Now, the country is set to regain its place at the cutting edge of tech - with innovations addressing an ageing population and a customer-service crisis.
After another polarizing election in the US, women are divided over the incoming Trump administration and their future prospects. How can International Women’s Day 2025 speak to real women’s hopes, fears, and priorities amid cynicism about ‘femwashing’ and corporate commitments to equality?
How might political uncertainty impact consumer decision-making? What role does ‘flex’ culture play in Gen MZ’s spending habits? How has solo living impacted cultural trends? This Cultural Snapshot uses local stats to explore the behavioural norms shared by people in South Korea in 2025.