Fashion brands in the US are using their production lines to help fill the facial mask shortage faced by healthcare providers on the coronavirus frontline. As trust in the government wavers and people look for reassurance, brands are stepping in to assuage fears and offer support.

With no country escaping the effects of global warming, frightening levels of air pollution are beginning to be seen across the world. As people become aware of the decline in the quality of air, air filtering masks are moving towards not only becoming the next big accessory, but a global necessity.

The widespread disruption caused by COVID-19 has forced brands in the luxury sector to rapidly rethink how they connect with customers. With high-end shoppers unable to peruse stores and attend exclusive events, how are labels adapting to stay relevant and ensure long-term loyalty?

From stockpiling toilet paper to dropping £100 on a plain t-shirt, hype can get people doing all sorts of seemingly strange things. Canvas8 spoke to Gemma Milne, author ofSmoke & Mirrors, to learn more about this psychological phenomenon and the role it can play in a public health crisis.