As COVID-19 has people paying closer attention to their hygiene habits, they're newly wary of sharing everything from rides to clothing. To combat these fears, fashion rental company Rent the Runway has set out a hygiene policy backed by WHO recommendations.

Whether due to the expense or eco concerns, there are many reasons not to splash out on high-end goods, especially if they’ll only be used once – but could the sharing economy offer a solution? Canvas8 polled 3,100 Britons and spoke to eight people about their views on luxury rental services.

As the unsustainable practices within the fashion industry become more commonly known, many shoppers are considering how they could change their consumption habits to limit their impact on the planet. Could peer-to-peer rental services provide a solution for eco-conscious fashionistas?

Diesel’s 'Enjoy Now, Return Later' campaign features sharply dressed shoppers showing off their outfits with the tags on display while a voiceover narrates the store’s returns policy. It's a tongue-in-cheek move that shows Diesel understands modern fashion buying habits.