H&M is trialling a rental service for shoppers at its flagship store in Stockholm, where loyalty members are able to rent higher-priced products instead of paying outright to own the items. With eco-savvy shoppers on the rise, high street brands are looking to retain customers by providing greener options.

As the unsustainable practices within the fashion industry become more commonly known, many shoppers are considering how they could change their consumption habits to limit their impact on the planet. Could peer-to-peer rental services provide a solution for eco-conscious fashionistas?

Whether due to the expense or eco concerns, there are many reasons not to splash out on high-end goods, especially if they’ll only be used once – but could the sharing economy offer a solution? Canvas8 polled 3,100 Britons and spoke to eight people about their views on luxury rental services.

Fast fashion may satisfy a desire for frequent new lines, but the ethical cost is too steep for some. Offering a more sustainable alternative, Higher Studio allows fashionistas to rent out brand new high fashion items, helping them meet style expectations while staying true to their values.