Nearly a quarter of people in the UK eat fast food every week, but the industry is changing rapidly as established chains modify their menus and interiors while upstarts pop up across the country. Although Britain’s appetite for quality fast food seems insatiable, is the sector becoming oversaturated?

News that McDonald’s profits fell 21% in Q4 2015 highlighted how the brand had lost touch with consumers. Trials in Australia and the Netherlands aim to make the brand relevant again, but can customisable menus and more comfortable restaurants bring people back through the golden arches?

Just under a quarter of children in London are obese, and with over 8,000 fried chicken shops spread across the capital, junk food is a major contributing factor. Tottenham-based Chicken Town offers up a healthy alternative to the greasy meal, but will school kids be able to stomach it?

People are eating out more often, but this doesn’t guarantee a boost to all businesses. As Brits become more seasoned diners, many are looking for higher quality outlets to visit, turning up the heat for competing fast food stores. Burger King is responding by introducing a stylish new store design.