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Macro ExpertAnastasia Kārkliņa Gabriel
Cultural theorist, strategist, and social critic
Dr. Anastasia Kārkliņa Gabriel is a cultural theorist and strategist whose work examines the power of culture and its influence on us. With a PhD in cultural studies from Duke University, she has consulted for the world’s largest brands at global research and creative agencies like Wieden+Kennedy, Dentsu Creative, McCann New York, and Kantar. Featured by the AMA, ANA, Cannes Lions, and Advertising Week, among others, her commentary infuses marketing practice with academic insight into how culture shapes norms, influences perceptions, and drives creative change. A social critic and lifelong activist, Dr. Gabriel is the author of the award-winning book Cultural Intelligence for Marketers.Intrigued by questions like…
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