Website
Branding
Corporate social responsibility
New media
Experiential consumption
Biometric research
Shopping
Communications
United States
Taiwan
China
LocationBaton Rouge, United States
Sector ExpertDr. Andrew Kuo
Behavioral scientist specializing in branding, corporate social responsibility, and media
Dr. Andrew Kuo is the John C. Hamilton Family Developing Scholar and V. Price LeBlanc professor of marketing at Louisiana State University. Dr. Kuo’s research interests include branding, corporate social responsibility, and new media, and his work has been published in journals such as the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Business Research. His most recent work includes research exploring the consumption of video games, participation in cosplay culture, and consumer escapism through media. Dr. Kuo also has expertise in biometric technologies such as eye-tracking, computer-assisted facial expression analysis, and galvanic skin response.Recent workPublication and presentations
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