With people spending more time at home, they’re turning to entertainment to break the monotony of the everyday and channel their anxiety into something more hands-on. But can escapism really help people feel more empowered? And how do they want brands to speak to them during a pandemic?
- Sector
- Locations
Dr. Pamela Rutledge is the director of the Media Psychology Research Center, a non-profit dedicated to research, assessment, and development of media technologies based on positive and cognitive psychology.
Dr. Andrew Kuo is the John C. Hamilton Family Developing Scholar and V. Price LeBlanc professor of marketing at Louisiana State University. Dr. Kuo’s research interests include branding, corporate social responsibility, and new media, and his work has been published in journals such as the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Business Research. His most recent work includes research exploring the consumption of video games, participation in cosplay culture, and consumer escapism through media. Dr. Kuo also has expertise in biometric technologies such as eye-tracking, computer-assisted facial expression analysis, and galvanic skin response.
Alex King is a journalist and former staff writer at Huck, a youth culture magazine and website in London. Now based in Athens, he writes about creative subcultures, human rights and activism around the world.
