Consumer psychology
Multisensory perception
Aesthetics
Sustainable consumption
Communications
Shopping
Luxury
Eating and Drinking
Europe
United States
Sweden
United Kingdom
LocationCambridge, Europe
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Sector ExpertCathrine Jansson-Boyd
Lecturer and author specializing in consumer psychology
Dr. Cathrine Jansson-Boyd has written and edited several books (and chapters) about consumer psychology. She has conducted research for large organisations including Cambridgeshire County Council and Unilever. Cathrine has published many articles and given numerous talks around the globe on consumer psychology-based topics. She is on the BBC expert list and frequently speaks about consumption on the BBC. She is a lecturer in consumer psychology but has previously taught other areas including environmental psychology and cognitive psychology. Cathrine has also held academically-related positions at the London Metropolitan University, Birkbeck, and London School of Economics.Recent workA book that I wrote
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