Holly Watkins is the founder of One Scoop Store, a second-hand vintage shop listed by British Vogue as one of the top vintage shops in London 2020. Watkins has been serving the fashion industry for more than 15 years. Specialising in a beautifully curated selection of luxury designer pieces, contemporary brands, and quirky vintage finds, she has established herself as a leading lady in London’s fashion scene, attracting shoppers with her carefully crafted clothing.

Dr. Cathrine Jansson-Boyd has written and edited several books (and chapters) about consumer psychology. She has conducted research for large organisations including Cambridgeshire County Council and Unilever. Cathrine has published many articles and given numerous talks around the globe on consumer psychology-based topics. She is on the BBC expert list and frequently speaks about consumption on the BBC. She is a lecturer in consumer psychology but has previously taught other areas including environmental psychology and cognitive psychology. Cathrine has also held academically-related positions at the London Metropolitan University, Birkbeck, and London School of Economics.

Jemima Hunter is a journalist and freelance writer from London with expertise in the business, travel, technology, lifestyle, and culture space. Throughout her interviews with high-profile creatives over the years, she has gathered insights from various industries and used her storytelling and observational skills to capture the heart of diverse subjects – featuring in reputable publications.