Cross-cultural communication
Brand storytelling
Social media and public relations
Social networking
China
Australia
LocationPerth, Australia
Industry InfluencerDr. Maggie Ying Jiang
Brand storytelling, media, PR, author, and strategic communication trainer
Dr. Maggie Ying Jiang is a tenured associate professor in media and communication at the School of Social Sciences at The University of Western Australia. As an academic, Dr. Jiang's research interests and publications mainly include cross-cultural communication, social media, and public relations. In addition to her academic work, she conducts strategic communication training for a wide range of organisations, including S. Kidman & Co., AFL, and the American Chamber of Commerce. Her book, Consumer Nationalism in China: Examining its Critical Impact on Multinational Businesses, is forthcoming from Anthem Press and set for release in April 2024.Intrigued by questions like…
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