Angel Martinez is a culture writer and content strategist based in Manila, Philippines. She recently finished a one-year fellowship at Kontinentalist, an award-winning editorial studio that tells data stories about Asia. Today, she writes about the internet, identity, and their intersections for publications like 

. When she’s not knee-deep in the written word, you can find her crying over the New Year’s Eve scene from 

and cafe-hopping in pursuit of the perfect Spanish latté.

People are operating with a heightened perception of value

Critical Spenders

People are refusing to accept purpose-washing

Assertive Audiences

Life Hackers

The need-it-now mentality has become the norm

Compulsive Convenience

Dr. Maggie Ying Jiang is a tenured associate professor in media and communication at the School of Social Sciences at The University of Western Australia. As an academic, Dr. Jiang's research interests and publications mainly include cross-cultural communication, social media, and public relations. In addition to her academic work, she conducts strategic communication training for a wide range of organisations, including S. Kidman & Co., AFL, and the American Chamber of Commerce. Her book, 

Consumer Nationalism in China: Examining its Critical Impact on Multinational Businesses

, is forthcoming from Anthem Press and set for release in April 2024.

Davy Huang is the business development director of Azoya, a borderless commerce group that helps international brands and retailers expand to China. Armed with eight years of experience in building e-commerce, marketing, and sales channel strategies, he has developed successful projects for multi-brand retailers and brands on Tmall, JD.com, Douyin, WeChat, and Little Red Book. Davy earned his Master of Arts in Creative and Media Enterprises from the University of Warwick, England.

China

Shopping

Resale and online marketplaces

CBBC Focus

South China Morning Post

JD Corporate Blog

数据猿

eTOC GmbH

ThinkChina

China Marketing Insights

Interview with Dr. Maggie Ying Jiang conducted by the author

EU SME Centre

Retail Asia

电商报

Campaign Asia

Sixth Tone

JD.com

China Daily

Jing Daily

ABC News

Interview with Davy Huang conducted by the author

Statista

With monthly sale days embedded into China’s e-commerce scene, brands might run out of ways to keep buyers interested. However, for its very own 618 shopping festival day, JD.com pulls out all the stops, changing its sales strategies and empowering customers through the latest technology.