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Website
Digital marketing
User-generated content
Online privacy
Sharenting
Physiological measurement of cognition and emotion
Communications
Technology
Shopping
Global
United States
Gen Alpha (born 2011-present)
Gen Y (born 1982-1996)
LocationAkron, United States
Local time
Sector ExpertAlexa K. Fox

Researcher studying, digital marketing, user-generated content, and online privacy

Dr. Alexa K. Fox is an assistant professor of marketing at the University of Akron. Her research interests include digital marketing, user-generated content, online privacy, sharenting, and the physiological measurement of cognition and emotion. Dr. Fox's work has appeared in various journals, including Computers in Human Behavior, Journal of Business Research, and European Journal of Marketing, to name a few.
Recent workSharenting: When brands ask moms to share about their kids
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Should I post? The science of sharenting
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