Academic whose research examines the relationship between fashion and identity
Dr. Katherine Appleford is senior lecturer in sociology at Kingston University, and has previously worked at the London College of Fashion, University of the Arts London. Her research straddles sociology, cultural studies, media and consumer behaviour, and examines the relationship between fashion and identity. Her book, Classifying Fashion, Fashioning Class, explores the way in which British women's fashion tastes are shaped by class, and highlights the key role mothers play in cultivating daughters' attitudes around what (not) to wear. More recently, she has examined Kim Kardashian's influence on body image and the rise of the 'slim thick' ideal, and contradictions in 'body positive' brands.