Home chefs, motivational listening, and meme-based dating – we take a closer look at how this mindset is shaping sectors and revealing itself across different markets.
Kara Melchers is the content strategy director at Canvas8. She first joined the company as part of the cultural intelligence team and, following a year as interim editorial director, she now leads public-facing thought leadership projects. A specialist in disruptive storytelling, she works with some of Canvas8’s biggest clients to help them demonstrate authority, leadership, and expertise. Outside of Canvas8, she can be found in a welding mask making furniture and sculptures from metal.
Dr. Katherine Appleford is senior lecturer in sociology at Kingston University, and has previously worked at the London College of Fashion, University of the Arts London. Her research straddles sociology, cultural studies, media and consumer behaviour, and examines the relationship between fashion and identity. Her book, Classifying Fashion, Fashioning Class, explores the way in which British women's fashion tastes are shaped by class, and highlights the key role mothers play in cultivating daughters' attitudes around what (not) to wear. More recently, she has examined Kim Kardashian's influence on body image and the rise of the 'slim thick' ideal, and contradictions in 'body positive' brands.
View expertAnnie Corser is the Senior Insights Editor at Canvas8. She's worked as a research editor in London since studying English literature and modern culture at KCL and UCL. She loves walking on the beaches of North Wales, solo trips to the cinema and getting lost in internet culture.
A Webby-winning writer, global speaker and “Top Voice in Market Research,” Klein is a trusted advisor, empowering organizations to make sense of and stay ahead of cultural change.
With a decade of experience in trend forecasting, innovation research, and strategic communications, Klein partners with brands, the UN, government agencies, investors, philanthropies, and the press to provide provocative, alternative explanations of the zeitgeist and author future-proofing strategies.
His award-winning publication, ZINE, critically researches our relationship with tech and media. He’s also a relied=upon source for the WSJ, DAZED, and VICE, and a speaker at SXSW, Fast Company and MoMA.