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Digital technology
Behaviour change
Falsity in marketing
Gamification
Consumer privacy and surveillance
Communications
Shopping
Technology
Europe
Global
LocationLondon, United Kingdom
Local time
Macro ExpertKirk Plangger

Expert in comsumer-led digital marketing

Dr. Kirk Plangger is a senior lecturer in marketing at King's College London Business School. He's an expert in consumer-led digital marketing strategy and his research explores how digital technologies mediate and change the buying process.
Recent workPreparing for an Era of Deepfakes and AI-Generated Ads
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