Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

With data-sharing enabling everything from smarter cities to more sinister surveillance, the public debate around privacy is becoming increasingly complex. Canvas8 spoke to Alisa Frik, a researcher at the University of California, Berkeley, to understand how people are weighing up the pay-offs.

From tracking and tracing to logging temperatures, the COVID-19 outbreak has made data-sharing a part of daily life for many. But how do people feel about relinquishing this privacy? Canvas8 spoke to eight Britons to find out their views on sharing health data during the pandemic.

The tech world may play a major role in tackling the COVID-19 crisis, with tracing apps potentially limiting the spread of the virus within communities. But will privacy fears hinder these efforts? Canvas8 spoke to eight Americans about sharing health and location data during the pandemic.

Why are people reconsidering their relationships with Big Tech? How might geopolitics impact innovation? Can digital tools help boost resilience amid uncertainty? In this part of the 2021 Expert Outlook, we speak to three experts about the shifting role of technology in the wake of the pandemic.