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Website
Digital marketing
Consumer research
SEO analysis
Website localisation
China
Hotels and holidays
LocationShanghai, China
Sector ExpertGenie Yip

Digital marketing expert and consumer researcher

Based in Shanghai, Genie Yip has worked for 15 years in Hong Kong and China specialising in digital marketing, branding, and creative production. In early 2021, she joined Reprise Digital as an independent contractor after leading a team of local specialists as a general manager of Sekkei Studio. With her trilingual advantage, she bridges the gaps between the East and West marketing ecosystems for B2B and B2C clients in various industries for different channels. She also owns genieyip.com, which helps foreign visitors and new expats explore Shanghai and China.
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