China
Trends
culture
brand
strategy
design
insights
LocationShanghai, China
Local time
Sector ExpertGrace Mou
Trend and culture spotter, forecaster, and brand strategist
Grace Mou (Yu Mou) is a highly creative marketing evangelist with more than 15 years of professional experience in China and Asia, serving international brands worldwide. At present, she is a trendspotter, forecaster, and brand strategist focusing on premium and luxury brands for lifestyle, culture, technology, sustainability, and more. She started as an English teacher but has moved on to interdisciplinary areas, editing and translating architecture monographs and serving patrons in a vegetarian bistro while working in international marketing agencies, serving local and international brands on insights, design, and strategy. She is now based in Shanghai, China. In her words, “My past years of ‘mass’ mutation have empowered me to see the clarity in the complexity with a savvy sense of culture and trends and identify the patterns through connecting the dots to help brands defy the odds in this ever-changing business world.”Recent workTrend, culture, and branding
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