Ming Yii L. (名宇) is the project leader and research manager of Daxue Consulting, a China-focused market research firm offering cross-border strategy consulting headquartered in Shanghai.

She holds an MBA degree from the Guanghua School of Management at Peking University under a full scholarship. She has 10 years of experience in investment, strategy consulting, entrepreneurship, and business policy-making across the Asia Pacific region. She is deeply interested in exploring the opportunities emerging from the digital economy in Southeast Asia and China. Moreover, she is concerned about sustainable development and social inequality issues globally. She has also been quoted in the press, including the Financial Times, DealStreetAsia, The Times, Jing Daily, The China Project, and more.

Diliziya is a cultural marketing consultant for Cherry Blossoms Intercultural Branding, an intercultural branding agency based in Hong Kong and New York. She currently lives in Hong Kong and specialises in guiding Western luxury brands through different countries' markets.

Grace Mou (Yu Mou) is a highly creative marketing evangelist with more than 15 years of professional experience in China and Asia, serving international brands worldwide. At present, she is a trendspotter, forecaster, and brand strategist focusing on premium and luxury brands for lifestyle, culture, technology, sustainability, and more.

She started as an English teacher but has moved on to interdisciplinary areas, editing and translating architecture monographs and serving patrons in a vegetarian bistro while working in international marketing agencies, serving local and international brands on insights, design, and strategy. She is now based in Shanghai, China.

In her words, “My past years of ‘mass’ mutation have empowered me to see the clarity in the complexity with a savvy sense of culture and trends and identify the patterns through connecting the dots to help brands defy the odds in this ever-changing business world.”