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Consumer behaviour
Consumer psychology
Marketing
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United States
LocationPittsburgh, United States
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Macro ExpertJulian Givi

Researcher studying consumer behaviour and decision-making

Dr. Julian Givi’s research focuses on consumer behaviour, consumer psychology, and judgement and decision-making. Specifically, he studies how and why consumers err when gift-giving, the biases that emerge when consumers forecast the future, and how consumers perceive probability. His research has been published in the Journal of Consumer Psychology, Journal of Business Research, Journal of the Association for Consumer Research, Psychology & Marketing, Journal of Experimental Social Psychology, and Current Directions in Psychological Science. He has presented his work at the annual meetings of the Association for Consumer Research and the Society for Judgment and Decision Making.
Recent workThe thought that counts is the one we ignore: How givers overestimate the importance of relative gift value
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For me? The science of sentimental gifting
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