For fear of buying the wrong thing, gift-givers often opt for superficial presents for their loved ones. But research from Carnegie Mellon University suggests that people actually much prefer sentimental gifts like photographs, because the personal touch seems to mean more.

For many Americans, gift-giving is an integral part of showing love for family, friends and even pets. But why are some groups prioritised when picking out presents? Canvas8 spoke to 20 men and women from across the US to find out what they think about gift-giving and who they can’t help but spoil.

In the UK, the gift card and voucher industry is estimated to be worth £5.6 billion a year, and in 2015, sales of gift cards in the US hit $130 billion. But with mobile tech transforming the way we browse and shop, how is the traditional model adapting? And how will people give in the future?

Gifts feel good to give and great to receive – but people don't always get it right. The Care Box Co. is making this process easier with customised care boxes based around moods and needs rather than occasions. It's built on the belief that every moment – large or small – is best marked with a gift.