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Website
Menswear
Trends
Luxury
Beauty
Fashion and Style
Shopping
Gen Alpha (born 2011-present)
Gen Y (born 1982-1996)
Gen X (born 1967-1981)
Gen Z (born 1997-2010)
Boomers (born 1947-1966)
Older Adults (born pre-1946)
United Kingdom
LocationLondon, United Kingdom
Sector ExpertMarcus Jaye

Journalist, author, and trends expert specialising in fashion and beauty

A pioneer of digital content, The Chic Geek, a.k.a. Marcus Jaye, has grown to become one of the UK’s most respected and influential bloggers on style and fashion. An expert within the men’s style arena, The Chic Geek has previously written for titles including GQ, Shortlist, and Men’s Health, and appeared on TV and BBC radio. His first book, The Chic Geek’s Fashion, Grooming & Style Guide For Men, was published in 2011, and his second, #FashionWankers, was published in 2019.
Recent workTom Ford’s brand-building masterclass
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Report on
The planet versus Gen Z’s fast fashion microplastics
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Report on
How the cost of living crisis impacts meat-free Britons
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