Website
Consumer psychology
Behavioral science
Neuromarketing
Branding psychology
Experiential marketing
LocationBoston, United States
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Thought LeaderMatt Johnson
Neuroscientist, speaker, and author specialising in applying psychology to marketing
Matt Johnson is the author of the best-selling consumer psychology book, Blindsight (2020), and Branding That Means Business (2022). Following his PhD in cognitive neuroscience from Princeton University, his research has probed the science of brand storytelling, experiential marketing, and consumer behaviour. Matt is passionate about helping brands harness insights from neuroscience, and, to this end, he consults with a wide array of organisations, including as an expert-in-residence for Nike. In 2023, he was inducted into Thinkers50 Radar as one of 30 'business thinkers with ideas most likely to shape the future'.Intrigued by questions like…
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