Chris is a passionate and self-motivated pure-play e-commerce expert with over 14 years of advanced end-to-end working knowledge of international luxury and FMCG retail sectors. He has covered all aspects of e-commerce, from marketplaces and brand development through to ownership of the online presence, including P&L responsibility and advanced working knowledge of multichannel digital marketing. He has specialist knowledge of driving CRO/UI/UX/CRM strategies to deliver a best-in-class experience.

Omar H. Fares is a lecturer at the Ted Rogers School of Retail Management. He researches consumers’ interaction with novel digital innovations and the impact of digital innovations on retailers. Fares has worked for leading institutions such as Walmart, CIBC, and Fairstone Bank.

Matt Johnson is the author of the best-selling consumer psychology book, Blindsight (2020), and Branding That Means Business (2022). Following his PhD in cognitive neuroscience from Princeton University, his research has probed the science of brand storytelling, experiential marketing, and consumer behaviour. Matt is passionate about helping brands harness insights from neuroscience, and, to this end, he consults with a wide array of organisations, including as an expert-in-residence for Nike. In 2023, he was inducted into Thinkers50 Radar as one of 30 'business thinkers with ideas most likely to shape the future'.

Bailey Bellingy is a behavioural analyst at Canvas8. After completing a BSc in social sciences, she joined the world of cultural insights. Throughout her degree, Bailey gained experience across social research methods, focusing on sociology, gender, and race studies. With experience on a range of qualitative projects, her practice focuses on incorporating diverse narratives. Outside of Canvas8, she can be found stocking up on Glossier or browsing Jane’s Patisserie for recipes.