Cultural anthropologist, strategist, and qualitative researcher
Megan Routh is a cultural anthropologist and a co-founder of Near/Next Agency, a culture-savvy collective of strategists who fuse consumer insight, cultural foresight, and global context to inspire creative solutions. Her work includes establishing positions for cause-centric start-ups, uncovering deep-dive segment insights for legacy brands, and training clients to adapt unique qualitative approaches and academic theories into applicable, turn-key methodologies. She's helped companies like Peloton, Target, Meta, JPMorgan Chase, and CBS uncover emerging directions in culture, business and consumer behaviour to develop new strategies and innovate new products, services, and experiences.