Forecast to dominate the sector by 2030, American Gen Yers are the driving force behind the future of luxury online shopping. Yearning for a traditional sense of prestige while still expecting modern innovations, how can brands successfully strike a balance to attract this cohort?
Monica Dimperio is a brand marketing expert and the owner of Hashtag Lifestyle. With over 20 years of experience in digital strategy and influencer relations, she helps brands understand evolving consumer behaviours and connect authentically with their audiences.
Megan Routh is a cultural anthropologist and a co-founder of Near/Next Agency, a culture-savvy collective of strategists who fuse consumer insight, cultural foresight, and global context to inspire creative solutions. Her work includes establishing positions for cause-centric start-ups, uncovering deep-dive segment insights for legacy brands, and training clients to adapt unique qualitative approaches and academic theories into applicable, turn-key methodologies. She's helped companies like Peloton, Target, Meta, JPMorgan Chase, and CBS uncover emerging directions in culture, business and consumer behaviour to develop new strategies and innovate new products, services, and experiences.
Lara Piras is a copywriter, researcher, and brand strategist. Lara's expertise lies in creative copywriting, editing, trend and insight analysis and strategy, working with renowned global forecasting companies and brands including Nike, ASOS, adidas, IKEA and Peroni. Lara also writes features on wellness, diversity and inclusion, youth culture and future innovations for titles such as Vogue, Refinery29, and Included Magazine.