Consumer behaviour
Sports and entertainment marketing
Customer experience
Digital consumption
Social influence
Shopping
Media and Entertainment
United States
Europe
Turkey
LocationAndover, United States
Local time
Sector ExpertMujde Yuksel
Researcher focused on digital consumption and sports and entertainment marketing
Dr. Mujde Yuksel is an associate professor of marketing and the director of graduate programmes in marketing at Suffolk University in Boston. She is a consumer behaviour researcher with a special focus on digital consumption and sports and entertainment marketing. She is specifically interested in how digital technologies impact consumer experiences including (but not limited to) sports fandom, media consumption, and physical activity. She is participating in a think tank to raise visibility and inclusion of women in sports. She also sits on the board of directors of the Merrimack Valley YMCA. Previously, she was a professional basketball player and an official Nike athlete during her sports career.Intrigued by questions like…
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