From waking up early to using less plastic, people find it easier to make better choices when they’re being kept on track by a friend or a digital journal. To understand how to help people sustain responsibilities, Canvas8 spoke to Dr Mujde Yuksel about the mechanisms that influence accountability.
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Dr. Mujde Yuksel is an associate professor of marketing and the director of graduate programmes in marketing at Suffolk University in Boston. She is a consumer behaviour researcher with a special focus on digital consumption and sports and entertainment marketing. She is specifically interested in how digital technologies impact consumer experiences including (but not limited to) sports fandom, media consumption, and physical activity. She is participating in a think tank to raise visibility and inclusion of women in sports. She also sits on the board of directors of the Merrimack Valley YMCA. Previously, she was a professional basketball player and an official Nike athlete during her sports career.
Shom Mabaquiao is a Junior Editor for APAC at Canvas8. He’s currently taking his master's in Social Psychology at the University of the Philippines, where he inspects universal human behaviour through the lenses of his local folkways. Outside Canvas8, he writes personal essays that have been published in Adelaide Literary Magazine, Tint Journal, Rappahannock Review, and Katitikan: Literary Journal of the Philippine South, among others. When he’s not working, he’s busy doing stand-up comedy for his therapist after cry-dancing to Taylor Swift.
