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Brands
Branding
Brand management
Brand relationships
Brand communities
Brand equity
United Kingdom
Greece
LocationGlasgow, United Kingdom
Local time
Sector ExpertCleopatra Veloutsou

Researcher interested in brands, especially management, relationships, community, equity, and co-creation.

Cleopatra Veloutsou is a professor of brand management at the University of Glasgow’s Adam Smith Business School. Professor Veloutsou's primary research interests are brand management, brand relationships, brand community, brand equity, and brand co-creation.
Recent workAcademic work on Google Scholar
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