Although businesses and the government have implemented a range of measures to fight COVID-19, Britons continue to perceive high levels of risk around the virus. How is this impacting their travel, spending, and health decisions? And what can brands do to provide some peace of mind?
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Cleopatra Veloutsou is a professor of brand management at the University of Glasgow’s Adam Smith Business School. Professor Veloutsou's primary research interests are brand management, brand relationships, brand community, brand equity, and brand co-creation.
Cleopatra Veloutsou is a professor of brand management at the University of Glasgow’s Adam Smith Business School. Professor Veloutsou's primary research interests are brand management, brand relationships, brand community, brand equity, and brand co-creation.
Dr. Lucy Webb is a senior lecturer at Manchester Metropolitan University. She specialises in mental and social health and the wellbeing of those at risk of social exclusion.
Maya Kaiser is a copywriter and researcher with a PhD in socio-cultural anthropology. She writes about identity, cross-cultural marketing, and internet context collapse, and can be found tweeting @MayaKaiserMILK.
