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Website
youth culture
community
Gen Alpha (born 2011-present)
Gen Z (born 1997-2010)
Music, radio, and podcasts
Technology
Fashion and Style
Sports
Gaming
LocationMalmö, Sweden
Sector ExpertSorrel Salb

Strategist with Gen Z and Gen Alpha expertise

Sorrel Salb is a strategist with expertise across music, technology, culture, fashion, sports, and gaming. Previous roles included leading early TikTok experimentation with Spotify and building out Web3 and community infrastructure with the global arts showcasing platform COLORSxSTUDIOS. Salb brings a Gen Z lens to projects and has deep knowledge of Gen Z and Gen Alpha. Her network of friends and collaborators spans the globe, allowing her to easily keep a finger on what's 'cool' in different communities and the emerging trends in various countries and subcultures.
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Work sampleKeynote talk titled held in 2023 at Media Evolution in Malmö, Sweden
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Sorrel Salb on the impact of tech on the creative community
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