ITV is closing its children’s linear TV channel, CITV, in autumn 2023. With Gen Alphas regularly opting for streaming over programmed TV, legacy broadcasters are well placed to bring young audiences to new platforms thanks to the emotional connection parents have with established TV channels.

ITV taps parental nostalgia for kids streaming pivot

Baidu is meeting people's demand for meaningful online self-expression by launching a new generation of avatars. Encouraged by rapid technological innovations, people are demonstrating an inquisitiveness to explore virtual frontiers and are seeking more authentic virtual identities. 

Baidu's new virtual avatars elevate digital expression

An increasing number of digital nomads and 'anywhere workers' are choosing to work, travel, and parent at the same time. With a unique set of needs around connection, identity, and community, there's an opportunity for brands to support adventurous families through targeted educational solutions.

Digital nomad families search for alt education methods

Amid a pandemic resurgence in China, people are turning to ‘cloud memorial' services that enable people to build online shrines for their departed family members. As mass digitisation continues, innovation is allowing people to utilise tech to preserve time-honoured traditions and customs.

'Cloud memorials' let disconnected mourners grieve

As the beauty tech market grows, Japanese brand Shiseido has unveiled the world’s first AI-powered make-up advisor. With tech blending further with beauty, brands have the opportunity to innovate around product discovery, help people better understand their skin, and use AI to tailor products.


AI make-up advisor brings personalisation to cosmetics

An ad for the French social app Entourage features a homeless person in the metaverse scrutinising Web3, pointing out that the physical world has many social issues. While calling attention to homeless isolation, the spot encourages people to make physical connections before pixelated investments.

French ad demands better support for unhoused people

Paying bills can be a hassle to stay on top of because of the various platforms and payment dates used by different providers. To make it easier, India-based Tata Group is integrating the payment of some of the most essential bills into TataNeu, its one-stop online shopping super-app.

TataNeu makes bill-paying seamless for Indians

With living costs spiking, people are becoming more careful spenders and looking for ways to better manage their spending and expenses. An Alexa feature that lets Amazon users know when an item on their wishlist or shopping cart will go on sale is one way to stay on top of both deals and outgoings.

Alexa update notifies budget-mindful of deals

When people need to speak to a doctor, the last thing they want is to spend time on hold trying to make an appointment. With a focus on speed and convenience, Google is working to enable users to search for nearby providers, check their availability, and book check-ups and same-day consultations.

Google helps time-poor with seamless medical bookings

Zaha Hadid Architects is designing a virtual city for the metaverse, which the firm hopes will act as a hub for work and play. As the pandemic fast-tracked remote-working, the need for delineation between work and home life has risen dramatically with people looking to the metaverse as an answer.

Metaverse landscapes give WFH a change of scenery

A study has found that TikTok’s in-app editing tools enable users to generate fake and misleading content about the war in Ukraine. As the proliferation of war-related content clouds the online sphere, netizens are finding it increasingly difficult to tell fact from fiction.

Tiktokkers want help navigating misinformation

Seeking control of immersive storylines, people want brands to cater to expansive media experiences. Netflix's foray into the gaming world – a series called Trivia Quest – caters to desires for interactive media, and spotlights opportunities for subsector pollination and integration.

Netflix interactive trivia show offers educational play

As virtual spaces grow, artists need their rights protected, with the Epic Games’ acquisition of Bandcamp fortifying these for virtual marketplaces. While helping integrate music into the gaming experience, the move harnesses cross-genre collaboration, appealing to multi-fans.

Epic Games buys Bandcamp to tap evolving fandoms

Short-form video is the media of choice for younger generations, which has been pivotal to the success of TikTok. But longer-form content can keep people watching for longer so the platform is upping the maximum possible length of videos to ten minutes, to offer users more room to get creative.

TikTok invites creativity with ten-minute uploads

A voté is tackling high abstention rates among Gen Zers ahead of the April 2022 presidential election in partnership with Tinder and Meta. With outdated paperwork and comms increasing the risk of abstention, the NGO is working to engage with them where they spend a lot of their time – social media.

NGO x Tinder collab connects with French Gen Z voters

As various metaverses get built, toxic behaviour in these spaces is rising. With policing needed, EA has found success in personal, community-driven approaches in Apex Legends. While creating order in new frontiers is a priority, there are creative opportunities to make metaverse experiences safer.

Direct feedback helps police the metaverse amid concern

With blockchain technology continuing to help luxury brands prove certification and quality, Alfra Romeo is joining the fold. Its 2023 Tonale EV SUV includes blockchain and a non-removable NFT that lets owners verify the car's service history, spotlighting the importance of utility for crypto.

Alfa Romeo uses blockchain to ensure long-term quality

Builder Bot is an AI prototype from Meta, which would let anyone build their own virtual environment in the VR platform using solely speech commands. Amid worries about big yech’s metaverse monopoly, inclusive opportunities for personalisation and creativity could appeal to young users.

Meta users could build VR world with voice commands

Though the hype around virtual worlds and the metaverse is growing, practical hardware devices that enable users to access these new experiences are limited. Sony is aiming to change that with its new VR2 offering; a hopeful leap towards making the intangible metaverse a palpable reality.

Sony VR2 headset improves immersion in virtual worlds

As people explore ways to get more out of their finances – be it budgeting or investing – they want a one-stop shop that offers personalisation. By focusing on customisation and crypto-education, Vivid Money is catering to desires for platforms that intersect across people's financial needs.

Vivid Money makes money management more customisable

Coinbase's 60-second Super Bowl spot harnessed nostalgic, mysterious comms to tap the rising interest in cryptocurrency. As people grow comfortable with crypto, it’s having seismic cultural impacts – with opportunities for brands to consider how simplicity can help drive interest.

Coinbase QR ad for Super Bowl LVI courts crypto curious

Consumers want to play an active role in a brand’s development

Decentralised Autonomous Organisations, or DAOs, are part of an emerging Web3 ecosystem that have the potential to radically transform how organisations work together to achieve shared goals. How is this changing working environments? And what can companies learn from this concept?

How are DAOs reshaping the rules of community building?

As more people migrate to virtual reality platforms, common digital problems like harassment are coming with them. To improve the safety and experience of AltspaceVR users, Microsoft is leaning into tools like its safety bubble feature and closing some public unmoderated social hubs.

Microsoft is making AltspaceVR a safer space

At a time when remittances to Mexico are at a record high, crypto platform Coinbase is allowing users in Mexico to withdraw funds in pesos. With Mexicans abroad wanting to financially support families back home, offering crypto flexibility caters to cross-border transactions.

Coinbase simplifies cross-border remittances

A survey points to a considerable appetite for AI-powered dating apps and the normalisation of virtual partners. In light of dissolving ideas that digital connections are less genuine and physical ones are more authentic, there's an opportunity to explore what this means for caring technology.

People are open to letting AI into their love life

As Spanish people stake claims in the metaverse, virtual real estate options on the platform Uttopion are proving popular. With people getting involved in virtual spaces, they want to build lives in Web3, giving brands the opportunity to help cultivate metaverse culture and commerce.

Uttopion brings real estate ownership to the metaverse

Players are using their avatars to sample more diverse food experiences in The Sims. ‘Simmers’ can learn cooking and eating skills, visit food stands, or pursue a culinary career – and where a food culture feels under-represented, some players are creating their favourite dishes themselves as mods.

Foodies are tasting diverse dishes in 'The Sims'

As the hype around social e-commerce shows no signs of slowing down, shopping platform Threads is meeting demand for in-the-moment touchpoints with a dedicated platform and live chat portal that offers prompt and personalised support wherever and whenever shoppers want to access it.




Threads leans into live shopping with integrated chat 

Pressed for time and increasingly tech-first, people are looking for convenient ways to speed up small tasks in their day-to-day. Stepping in to help is Scandit, with its computer vision smart-scan technology that can be used on a mobile device – bringing seamlessness to interacting with barcodes.

Scandit taps time-poor with one-snap data analytics tech

Coachella has recognised the exclusivity and sense of prestige afforded by the scarcity of NFTs. By offering owners of its NFT a lifetime pass to the festival, it's combining physical and virtual experiences, speaking to a need for long-term value that goes beyond just owning a digital asset.

Coachella NFT taps need for hybrid utility

As Gen Zers turn to TikTok to channel creativity and seek inspiration, Copenhagen Fashion Week has harnessed this to connect with young audiences at home. While abolishing the fashion world’s exclusivity, the industry is connecting with young fashionistas through creators and values that resonate.

Copenhagen Fashion Week speaks to TikTok generation

College admissions tests were once a mandatory ritual for high school students, but the exams have fallen out of favor due to the inequalities they can reinforce and the stress they cause young people. A fully digital version of the SAT aims to make it a more relevant option.

The SATS have been redesigned for digital natives

The pandemic has encouraged Boomers and Older Adults to embrace tech devices as a solution to loneliness and empowers them when help from others is scarce. These silver surfers are the ones to watch in the 2022 global consumer market, inviting tech brands to tailor their offerings accordingly.

Boomers and Older Adults are embracing tech

As people put pressure on brands to make sustained change when it comes to diversity and inclusion, they're seeking out media that focuses on a range of lived experiences. In response and to mark Black History Month, Apple has launched a content series highlighting Black experiences and achievement.

Apple showcases Black diversity in content push

Online worlds have become a normal place for people to spend their time – but since these spaces are unregulated, there’s growing concern about their safety. Meta Horizon’s rollout of its personal boundary feature, which protects users from harassment, nods to a need for digital bodily privacy.

Horizon tool protects meta-zens from harassment 

As AR grows in popularity, Pinterest is making it easier and more seamless for people to transpose their home decor inspiration into their physical space. Using visual AR cues, the platform is showing how the tech can bolster shopping journeys, improve purchasing confidence, and facilitate sales.

Pinterest AR tool fortifies visual inspiration 

With so many new rules to remember and things to keep track of, learning to drive can be a stressful experience for teenagers. As part of January's Teen Driving Awareness Month, Michelin has teamed up with The Sims to gamify learning about tire safety and educate teens about safe driving habits.

Michelin x 'The Sims' tackle teen driving safety

From Fortnite to Chess, Metafy is connecting passionate gamers with pro players who offer coaching sessions. As gaming mainstreams further, catering to desires to improve strategy and gameplay is tapping aspirational mindsets, with the lessons making it easier for gamers and pros to connect.

Coaching sessions for gamers plug knowledge-share gap

With behaviour in restaurants having changed since the pandemic, startup Qlub wants to streamline experiences further. By letting customers split the bill and pay via a QR code, the company offers seamless check-outs, spotlighting opportunities for tech-enhanced frictionless experiences.

Qlub’s self-checkout for diners nods to pandemic shifts

As interest and participation in digital worlds grows, more brand activations are taking place online. Looking to drum up excitement, engagement, and meet people where they are, McDonald’s has teamed up with Opening Ceremony to celebrate Lunar New Year in the metaverse.

McDonald's gets metaversal with virtual Lunar New Year

As financial struggles lead many to forgo traditional life markers, pets are becoming more deeply embedded in the family unit. And pet parents are expecting a deeper level of care for their furry friends as a result. Tapping this is The Vets, a tech-enabled platform for at-home pet care.

The Vets brings data-driven healthcare to pet parents

Young shoppers in Britain would rather see their local corner shop make tech improvements than lower its prices. Research by Vodafone and Allwyn finds that under-35s are big fans of corner shops but digital natives want the same convenience as big brands offer to keep them shopping locally.

Young Britons want corner shops to get a tech upgrade

Swiss Bank UBS has acquired the automated investor platform Wealthfront in a bid to court the next generation of HNWIs. Offering digital portfolios and cheaper investment entry-points, the move hopes to build long-term loyalty and shows how traditional banks can lean into young investors.

Swiss bank courts young investors with digital offering

Chinese luxury consumers engage more with Key Opinion Leaders on social, rather than brand profiles. As celebrities and cultural icons lead the charge, brands looking to offer intimacy and authenticity have an opportunity to consider how fanbases can lead to social success.

Social profiles may be obsolete for Chinese luxe brands

As the creator economy grows and influencers bring in huge engagement, brands are shrewdly thinking about how to find Indian beauty fans who are savvy about social content. #PlumSquad offers budding content creators an opportunity to become employees and flex their creativity to audiences.

#PlumSquad taps power of the creator economy

Despite Singapore being a hub of crypto investment, Singaporeans are the most sceptical about the metaverse in South East Asia. With fears around data privacy manifesting in uncertainty, brands looking at the market have the opportunity to lead with education to help ease concern and wariness.

Singaporeans are ‘uncertain’ about the metaverse

Food producer Avocados From Mexico is launching a digital experience. Alongside stocking its products on digital shelves, its ‘House of Goodness’ experience lets people tour its digital digs. As people enter the metaverse, the brand is helping demarcate virtual space for the food and drink industry.

Avocado brand creates a metaverse experience for foodies

Amid economic and political instability, many people in Turkey are choosing to invest their money in cryptos. With trust in central authorities’ crisis management on the wane, digital technologies are allowing people to take their financial futures into their own hands.

People in Turkey put their trust in crypto

Microsoft is getting deeper into gaming by acquiring games developer Activision Blizzard for $69 billion. The move comes as the pandemic has supercharged gaming behaviours online, leading many to see gaming as the driving force behind – and indicator of future needs within – the metaverse. 

Social gamers drive Microsoft gaming acquisition  

Making his modelling debut in the Gucci x North Face ad, trainspotter Francis Bourgeois' cultural presence and TikTok success is proving that audiences love earnest content from people with a passion – giving brands an opportunity to collaborate with creators on their passion projects.

Wholesome Gucci x North Face ad champions creator

How is Auroboros using technology to make the fashion industry more sustainable?

As fashion and consumer preferences evolve, brands are looking for innovative ways to target luxury customers. Auroboros, a digital-first fashion house, bridges the gaps between science, technology, and nature to offer inclusive and sustainable designs for digital audiences.

Auroboros: nature tech for the fashion curious

Much of TikTok's success is built upon its highly personalised feeds, but a Repost button that's being tested by the social media platform could amp up friend-to-friend content curation. With Gen Zers using social for communication, refocusing feeds on personal recommendations could prove popular.

TikTok connects users with reshares between mutuals

LG aims to blur the lines between the home and vehicles with its concept RV that incorporates tech and comfort into a mobility solution. The pandemic saw people return to their cars in droves for comfort and escapism, with many expecting the same comforts they have at home in their cars.

Growing RV demand inspires futuristic LG concept vans

Selfridges is paving the way to bring NFTs to the general public through its launch of over-the-counter NFTs, which unites work from Victor Vasarely and Paco Rabanne. With social capital, community, and long-term value spurring NFT sales, brands are harnessing NFTs to boost the retail experience.

Selfridges' in-store NFT orders court crypto-curious

A growing number of video game players are facing addiction issues, leading some governments to take the issue more seriously. Given the industry’s success during the pandemic, people want to see gaming balance its innovation and releases with efforts to reduce the prevalence of addiction.

People want safeguards to prevent gaming addiction 

With hype about the metaverse persisting, a couple has made headlines for tying the knot in a hybrid virtual-physical ceremony. Although such rituals aren't yet legally binding, they signal people’s continued curiosity for creative, fun, and meaningful remote interactions.

Metaverse wedding signals appetite for phygital events

Beauty brands are launching creative forms of digital features like 'virtual try-ons' to appeal to people who feel hesitant about returning to in-store shopping. By adopting AR, VR, and metaverse tech, brands can enhance customer experiences by responding to desires such as safety and curiosity.

Beauty tech re-engages COVID-19-conscious shoppers 

How is Loom hoping to transform communication for hybrid workers?

Asynchronous communication is on the rise, and video messaging platform Loom is at the forefront of this technology with the aim of humanising workplace communication. With its seamless features and ease of use, is this gearing up to be the future of collaborative virtual work?

Loom: humanised communication for hybrid workers

How do Americans feel about the proliferation of tech in their lives?

Despite the integral role that personal gadgets, apps, and smart home devices play in people’s everyday lives, the technology is leaving some Americans feeling overwhelmed. Canvas8 spoke to eight people in the US to find out why people want reliable, simpler tech in their lives.

Why are Americans backing reliable tech?

Can Socios help fans feel more connected to the football clubs they love?

English football is in crisis – passionate fans are feeling overlooked and cash-strapped clubs are seeking alternate revenue streams. Socios, a crypto-enabled app, is providing fans with the chance to participate in club decisions and could help to grow a global digital fanbase. But at what cost?

Socios: digital fandom or community oversight?

Innovations in AR and VR are giving storytellers, game developers, and brands new and more engaging ways of connecting with audiences. But what will get people excited about using these technologies? And how might these tools redefine play, fitness, and socialising in the digital realm?

Is personalized reality the next entertainment frontier?

There are many frustrations when it comes to spending and managing money – and waiting for a plastic card to arrive in the post is one of them. Bip, a new app-based credit product, is helping people take back control of their finances and removing friction from payment processes.

Bip: app-based credit for the financially savvy

By providing a creative platform on which people can interact with one another and transform the virtual world around them, Minecraft has become one of the most popular video games of all-time. How does it continue to draw such a vast audience in the ever-evolving and competitive gaming industry?

Minecraft 2021: creator's paradise for Gen Zers

German digital bank Kontist offers automated bookkeeping, integrated tax consulting, and expert support. Its main target market? Freelancers. As more and more young people turn to self-employment, the disruptor neobank is offering financial literacy and control to young German earners.

Kontist: the bank account designed for freelancers

The pandemic has reshaped the way people think about work. They’re moving away from jobs that don’t allow them time for themselves, their family, and hobbies, and instead to ones they’re passionate about. Canvas8 spoke to eight Americans about how the pandemic has changed their career values.

Has the pandemic changed Americans’ career prospects?

As it releases a series of updates for its iOS, Apple is addressing the growing consumer demand for increased user privacy and control over their data. By giving people more control over their personal information, Apple is winning fans and differentiating itself from other Big Tech companies.

Apple iOS 14: updated commitment to user privacy

The shift to WFH is causing worry as aggravated or new cases of musculoskeletal problems surge. Remote healthcare has boomed due to the pandemic, and Hinge Health offers digital pain management for MSK conditions through customizable and personal exercise and health programs.

Hinge Health: digital MSK pain management

As many luxury brands struggled to stay connected to their audiences during the pandemic, Hermès is one company that has been remarkably resilient. The brand hasn’t been bested by the pandemic thanks to some successful innovation within its well-established brand codes.

Hermès: heritage luxury thriving in the digital era

2020 rewrote the rules on what it means to be a fan as many of the IRL focal points of shared passions – such as live events – were put on an indefinite hiatus. In this Spotlight on Fandom, we explore what it means to be a fan in 2021 and how brands can connect fans to the things they love.

Spotlight on: Fandom

NFTs are dominating the cryptocurrency conversation and have taken the art world by storm. But with musicians starting to get in on the action, the potential to disrupt the music industry is clear – and Kings of Leon is leading the way by releasing an NFT album, the first band ever to do so.

Kings of Leon: bringing NFTs to the music world

The pandemic has hastened the adoption of digital health services in India. This has been a great opportunity for start-ups like MediBuddy, which are growing fast and attracting big investors, as they allow patients in big cities as well as smaller centres to access a wide network of doctors.

MediBuddy: convenient healthcare for Indians

With the pandemic forcing Australians into lockdown, Adore Beauty – the country’s original online beauty store – was thrust into the limelight as Aussies who have traditionally been slower on the uptake of e-commerce hopped online to keep their cabinets stocked and get their beauty fix.

Adore Beauty: giving self-care an e-boost

System Akvile is app-based skincare aiming to build long-term habits that disrupt traditional forms of acne treatment – and audience approaches to them. By helping people understand their skin, the app targets user drop-off points and instead nudges them into a sustained approach.

System Akvile: skintech for acne

The closure of gyms due to COVID-19 served as a wake-up call for Britons – and not just fitness fanatics. Stuck at home and hyper-aware of the need to maintain their health, people turned to app-based challenges and virtual workouts, potentially transforming exercise habits for good.

Why lockdown has made fitness a game of endurance

Global ‘buy now, pay later’ platform Klarna has launched Livestyle, a digital fashion show experience that blends live entertainment and social shopping. As young shoppers seek out new and more sustainable ways to engage with fashion, etailtainment could be the future of e-commerce.

Klarna Livestyle: QVC-style shopping returns

Once the place people went to escape from it all, Disney World’s attendance has been drastically affected by the pandemic. But people still want their fix of Disney magic so the world-famous theme parks are switching up the way they operate to ensure safety, enjoyment, and trust.

Disney World: post-pandemic experience economy

Only Fans is a social platform that normalizes sex work, fuels hustle culture, and uses a subscription model to turn social currency into cash. It empowers creators to be in charge of their brand and is part of a growing number of platforms that contribute to The Passion Economy.

Only Fans: a hub for body positivity and empowerment

With virtual conferences becoming the norm for the foreseeable future due to the pandemic, businesses are looking for innovative ways to bring the benefits of in-person attendance to the virtual realm. Start-up Hopin is hoping to fill this void with its online venue for live events.

Hopin: the all-in-one events platform

With non-essential stores closed and shoppers anxious about crowds, John Lewis is bringing the festive experience to the digital realm with its 3D virtual store. Showing how shops can evolve their offering for Christmas 2020, the retailer is leaning into the AR shopping experience.

John Lewis: reinventing the Christmas shop for 2020

Rather than a traditional video call, the Caribu app is an interactive platform that focuses on fun and connection. Users can read together over the app, use digital coloring books, play games, and have virtual playdates with everyone from grandparents to friends from school.

Caribu: engaging video calls for intergenerational play

As lockdown measures have kept people cooped up at home, video gaming has emerged as a vital source of entertainment and connection for Australians across age groups. How might the pandemic influence the way people engage with this leisure pursuit (and tech more broadly) in the future?

Is retromania the future of Australian gaming?

The inability to try products in person has long been a barrier to buying beauty online, but with stores closed due to the COVID-19 pandemic, people have become increasingly reliant on e-commerce. How are brands innovating their e-tail offerings to both enhance discovery and assuage concerns?

Why digital beauty wants you to dream before you buy

With trust in big tech dwindling, people are looking for services that protect them from external surveillance. And as governments crack down on protest, new forms of digital democracy are emerging. Fully encrypted messaging app Signal is winning trust by giving back power to users.

Signal: pro-privacy encrypted messaging

Pepsi Max has partnered with Houseparty with a video chat-based trivia game designed to get fans excited for the restart of the Champions League. As people use e-video channels to keep in touch during the pandemic, digital closeness and fandom are emerging as the new normal.

Pepsi Max x Houseparty: gamified soccer fandom

The pandemic has forced people to reassess every aspect of their lives – including how they celebrate holidays. With the potential of further job losses and lockdowns, how can brands help Britons get in the festive spirit? From digital dinners to festive unboxing, the devil will be in the details.

Could COVID-19 cancel Christmas?

Whether to stay connected, informed, or distracted, social media plays multiple roles in people’s day-to-day lives – and it’s proving especially useful during the COVID-19 crisis. Canvas8 polled 1,000 Britons and spoke to eight people to find out what they want from these platforms and why.

What value do Britons find in social media?

The way children communicate with their peers, family, and teachers has shifted dramatically thanks to the coronavirus pandemic. But what are the long-term implications for how they socialise, learn, and play? And how are parents and brands mitigating fears around safety and screen addiction?

Party at Mine(craft?): how kids are communicating now

From the way they buy their alcohol to the quantities in which they consume it, Australians’ drinking preferences are evolving. As COVID-19 re-shapes the behavioural landscape both temporarily and in the longer term, how can Aussies’ desires be better fulfilled in the moment and beyond?

How COVID-19 is switching up Aussie drinking habits

With high broker fees and various middlemen, the process of buying or renting a home can present a lot of hoops to jump through. As people increasingly pivot to digital platforms and services, property tech start-up NoBroker is working to simplify the way urban Indians rent and buy.

NoBroker: demystifying home-buying in India

China may be returning to a state of ‘normality’ following COVID-19, but after spending months in lockdown, certain crisis-time consumer habits seem to be sticking around – one of the most visible being a mass shift to e-commerce. So, how do people want to browse and buy online post-pandemic?

Is social shopping the future of e-commerce in China?

The Peruvian video e-signature platform Keynua is offering an alternative, safer, less time-consuming and more eco-friendly option compared to standard e-signature tools. This will bring Latin America’s antiquated signatures’ validation system into the digital era.

Keynua: video signatures to beat bureaucratic hurdles

Leading a team can be difficult at the best of times, and amid a mass uptake of remote working due to COVID-19, fresh challenges have emerged. Canvas8 spoke to Ina Purvanova, professor of leadership and management at Drake University, to learn the traits of a great virtual leader.

Another Zoom?! The science of virtual leadership

Shuttered for months during lockdown, supermarkets, fast fashion outlets, and all manner of retailers across the UK are set to reopen in the summer. But are people ready to return to the high street? Canvas8 spoke to eight Britons to find out how they feel about shopping post-pandemic.

How do Britons feel about shopping after lockdown?

With nightlife venues across the world shuttered due to COVID-19, partygoers embraced digital hedonism by skipping queues for virtual club nights and attending marathon DJ sets. How have online raves helped reimagine out-of-home experiences? And how can brands keep the party going?

What’s next for the big (digital) night out?

As COVID-19 lockdown measures have forced more people to rely on e-commerce, delivery channels have faced fresh challenges. Canvas8 spoke to Ken Allen, the author of Radical Simplicity, to understand how the pandemic could impact online shopping both in the short term and long term.

How has COVID-19 changed the way people shop online?

The easing of lockdown measures is leaving people in a bind. Though many remain wary of contracting COVID-19, there’s a common desire for physical interaction after months of social isolation. So, how can shops, restaurants, and leisure spaces create experiences that keep us safe and connected?

How will a no-touch world impact sensory experiences?

As COVID-19 upends usual modes of shopping, Americans are exploring safer ways of accessing essentials – including medication. How might the pandemic boost the long-term appeal of online pharmacies? And beyond convenience, what are the advantages of getting prescriptions this way?

Are online meds the cure for cost-conscious Americans?

As our mental health suffers during the pandemic, exercise is proving an essential tool for both physical and mental well-being. With a celebrity following and hundreds of thousands of fans, choreographer Ryan Heffington is raising spirits with Sweatfest, his lockdown dance-workout sessions.