Skinjay is a detachable device that fits on to any shower head and infuses water with essential oils for up to eight minutes. Once it is installed, users can purchase essential oil capsules and insert them into the device – much like a Nespresso machine. The capsules come in scents such as geranium, lavender, or vanilla, and promise to offer different treatments. More than 150 luxury hotels offer guests the Skinjay experience, but it can also be bought for home use, costing €9.90 for a five-capsule sleeve or €2 per capsule.

Skinjay is giving even the shortest moments a touch of indulgenceHisu Lee (2015)

Clean eating, mindfulness and exercise are all key to positive wellbeing, but not everyone has the time to visit a spa to truly unwind. Skinjay allows people to indulge in a moment of luxury and relaxation without having to splash out on a spa day – or even deviate from their daily routine.

Skinjay is targeting stressed-out urbanites who might not have time for a relaxing bath (or live in an apartment big enough to have a tub). Indeed, people in France take seven showers compared to only two baths per week. But with the global wellness industry worth $3.72 trillion and amid a growing understanding of the benefits of self-care, brands that facilitate small indulgences that don’t waste time will be warmly welcomed into the homes of those looking for something a little extra from their daily wash.

Jo Allison is the editor of Canvas8, which specialises in behavioural insights and consumer research. Previously, she worked for retail trends consultancy GDR, where shopping was part of the job description. When she’s not getting her head around the quirks of human behaviour, she’s busy ‘researching’ the latest food or fitness fad.