Shoppers in the US now make over half of their purchases online. And although clothes and tech are the most commonly bought items, over a third of Gen Yers say they would like to buy everything over the internet. And why wouldn’t they? It’s convenient, it’s cheap, and it makes sense to a generation of consumers that have higher expectations than ever. How else are behavioural shifts impacting the way people shop? We unpack the key insights that are impacting retail in 2017.
Every six months, the sharpest minds at Canvas8 discern the four behaviours we’ve seen that are impacting shopping – from what they expect from a retail space to how they draft their shopping lists. This month, we explore why people want to buy direct, explain the appeal of wishlists, discover how shopping can express patriotism, and look at how retailers are using behavioural science to increase spending.
Explore the full report here.
Lore Oxford is deputy editor at Canvas8, which specialises in behavioural insights and consumer research. She previously ran her own science and technology publication and was a columnist for Dazed and Confused. When she’s not busy analysing human behaviour, she can be found defending anything from selfie culture to the Kardashians from contemporary culture snobs.
