Our homes are spaces in which we construct our identities and build our life stories. But the nature of the home is in flux – from AI assistants disrupting daily habits to people cocooning themselves, creating places of solitude away from the stresses of a sociable life. We explore the key behaviours impacting the home sector in 2017.
Every six months, the sharpest minds at Canvas8 discern the four behaviours we’ve seen that are impacting the home sector – from innovations in the design of household appliances to how brands are responding to shifting family dynamics. This time around, we look at how brands are commodifying the Danish concept of hygge, understand the ways that the home is becoming an increasingly public space, explore how first-time buyers are getting a leg-up on the property ladder, and discover what house-proud urbanites are doing to make up for limited time outdoors.
See the full report here.
Mica Anthony is an editorial assistant at Canvas8, which specialises in behavioural insights and consumer research. She’s passionate about uncovering the newest electronic music producers, re-living ‘90s fashion and championing the voices often left out of mainstream media.
