Home improvement can be challenging on many fronts, especially when it comes to finding reliable, timely service. The Airmow app aims to provide Aussie homeowners with the perfect grass-cutting service by using adapted satellite navigation tech that calculates the size and cost of a job. We explore the insights behind its appeal and understand how it’s making a mundane housekeeping task that bit easier.
A newcomer to Australia’s $3 billion gardening services industry, Airmow is an on-demand lawn-mowing app that draws on satellite technology to produce an instant quote for an individual garden. It can even account for pools and other non-mowable areas of land and ensures accurate pricing. "Airmow’s on-demand technology brings professionals and consumers together in real time with a competitive pricing model that is booked and paid for through the mobile phone," says founder Ahmed Ismail. The service’s time-saving aspect is one of its most attractive features – not only does Airmow’s satellite quote bypass the logistics of having to arrange a home visit, but it also speeds up payment and rescheduling.
An on-demand lawn-mowing service makes sense at a time when home improvement spending Down Under is higher than ever before. And with Australia being the third-most expensive country to buy a house in, many homeowners are opting to improve the spaces they already live in instead of seeking out new ones.
By billing itself as a high-tech, on-demand platform, Airmow hits a sweet spot of helping users save time in their busy lifestyles – research shows this can make people feel just as happy as actually having more money. “People are embracing products and services that trim valuable minutes of off time-consuming tasks,” says Elizabeth Dunn, a professor of psychology at the University of British Columbia. The success of similar ventures, like Zipjet's on-demand laundry service in Paris, highlights how people are on the hunt for home technology that helps them maximise their precious free time.
